![]() The company even sold 50 million boxes of its new recipe before cleverly announcing the change in a marketing campaign. Or, if you're feeling extra cozy, transfer the mac and cheese to a casserole dish, sprinkle the Gruyre on top, and toss the whole thing under the broiler for a few minutes to create a bubbly, browned crust. In 2016, Kraft quietly changed its recipe, removing artificial preservatives and dyes and replacing the latter with paprika, annatto and turmeric. KRAFT Macaroni and Cheese Dinner Original Flavor, unprepared, 1 NLEA Serving (makes about 1 cup prepared). Once the instant mac is ready to go (try this one with the white cheddar varieties), mix in the sauted mushrooms and grated Gruyre. This isn’t the first time Kraft has revamped its mac and cheese, although historically it was what was inside of the box that they altered. “There is a familiar, craveable, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world and our new look is a reflection of what our brand means to our consumers,” Victoria Lee, brand manager at Kraft, said in the press release. ![]() The design it's replaced included the longer name, a graphic of a loose-leaf sheet of paper ripped out of a notebook stating the lack of artificial flavors, preservatives and dyes, and the tagline, “smmmile, it’s the cheesiest,” which admittedly might take a moment to register as a tagline instead of a typo. Kraft Macaroni and Cheese is changing its name after 85 years. Packed with the goodness of creamy white cheddar that blends. Our cups make a perfect snack or a classic meal side. In just minutes, you can indulge in a delicious gluten-free cup of mac and cheese made with no artificial flavors, preservatives or dyes. In addition to the shortening of the quick-cook pasta’s name, Kraft Mac & Cheese boxes are unveiling a new brand identity that includes an updated logo, simpler packaging and even a newer noodle smile that will appear on the front of every box. The Kraft Macaroni and Cheese Dinners not only save time, but are also extremely delicious. Kraft Gluten Free Original Mac & Cheese Dinner features the same creamy, comforting taste as our original mac and cheese, now made with corn pasta. Carefully pour it into the boiling water, taking care not to splash the water. Our signature, creamy Kraft cheese and enriched macaroni come together to make a delicious meal with no artificial flavors, dyes or preservatives. Open the package with the dry macaroni in it. There’s nothing quite like the original Enjoy a bowl of comforting Kraft Mac and Cheese in under 10 minutes. "The change from 'macaroni and cheese' to 'mac & cheese,' is meant to reflect the way fans organically talk about the brand," the company wrote in a press release. Box includes macaroni pasta and original flavor cheese sauce mix.
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