“Video is such an easier and better mechanism to make that happen versus just plain text.” “I love Loom because it allows me to more personally connect with people without having to do 75 different one-on-one calls, which is just impossible at scale,” says Hubspot Chief People Officer Katie Burke, who uses looms for weekly updates to her international 3,500-person workforce. More than 100 companies, including Slack, Hubspot, and real estate firm JLL, are already on the beta version. It also provides much stricter security safeguards, which has become increasingly important as distributed teams work from less secure systems in home offices and personal devices. The cloud-based program lets companies create a central library of Loom videos giving staff quick access training videos, presentations and more. Over the past year, the company has focused on building out its first enterprise offering, Loom for Teams, which officially launched last week. What it looks like to receive a Loom while on the company's newly released enterprise offering. The company didn’t release a more comprehensive Mac and PC application with editing and storage capabilities until March 2019. It was a simple, free Chrome extension that instantly made recordings that were sharable via a link. Loom’s first product hit the market June 2016. And frictionless is not just ease of use, we made it free.” “The second was that if we made it as frictionless as possible, that this could be something that was a day-to-day communication tool. “The two big bets that we made was that one, there was a ton of latent behavior based off of consumers’ increased comfort with video,” says Thomas. Just as video became popular on consumer apps like Snapchat, Thomas searched for ways it could fit into work. In 2012, just shy of graduation, he dropped out of school to move to Santa Monica, California to start a life in tech coding websites.Īs fully initiated members in the Cult of Zuckerberg, Thomas took his February 2016 assertion that “video is a megatrend, almost as big as mobile” as gospel. As he watched complex investing products and crushing debt spark the Great Recession, he became increasingly disillusioned with the prospect of finishing his degree and pursuing a finance career. When Facebook became the world’s most popular social media platform in December 2009, Thomas was a sophomore economics major at Indiana University. Loom’s 30-year-old cofounder Thomas, who nabbed a spot on the 2017 Forbes Under 30 list (with cofounders Vinay Hiremath and Shahed Khan), comes from a generation that grew up idolizing Mark Zuckerberg.
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